Terrorists always win the PR battle in a TikTok world

Ambulances aiding victims of Elad terror attack

There is one thing missing in all the media coverage of IDF operations in the West Bank.

Why they are there.

For years, the IDF rarely entered Area A. The Palestinian Authority took responsibility for security there, and they generally cooperated with Israel in rooting out terrorists - who were enemies of the PA as well. The system wasn't perfect, but it mostly worked, to everyone's benefit.

But earlier this year there was a wave of terror attacks in Israel:

March 22: Doris Yahbas (49), Laura Yitzhak 43), Rabbi Moshe Kravitzky and Menahem Yehezkel, (67) were killed and two more were injured during a stabbing and vehicle-ramming attack  in Beersheba.

March 27: Yezen Falah and Shirel Abukarat, two Border Police officers, were shot dead by two terrorists.

March 29: Amir Khoury (32), Ya’akov Shalom (36), Avishai Yehezkel (29), Victor Sorokopot (38), and Dimitri Mitrik (23) were killed during a series of drive-by shootings in Bnei Brak. 

April 7: Tomer Morad (28), Eytam Magini (27), and Barak Lufan (35) were shot dead at a downtown Tel Aviv bar , seven others were wounded and hospitalized. 

April 29: Two Palestinian terrorists murdered Vyacheslav Golev (23), a security guard, at the entrance to Ariel.

May 5: Boaz Gol (49), Yonatan Havakuk (44), and Oren Ben Yitfah (35) were killed in a terrorist attack in Elad.

Most (if not all) of the terrorists came from the West Bank. Israel could not sit back and wait for more attacks, so it went on the offensive to break up the terror cells that were planning these attacks.

That's why the IDF is there. 

This is not ancient history. It is 5 to 7 months ago. 

How many news reports mention the terror spree that sparked this current escalation? 

When people's attention spans are limited to one-minute videos and 240 character tweets, the media isn't going to bother to give any context. Easier to pretend that Israel attacks Palestinians for no apparent reason, and they are locked into a never ending conflict that has no history. And the media doesn't mention the basic fact that these IDF operations are meant to root out terrorists that the PA could not - or now, refuse to - do themselves.

This helps the terrorists. When they attack Israeli civilians, they know that the world will forget the attacks - but not Israel's responses, which are framed as constant and never-ending. The impression given to those who are only casual consumers of news is that Israel is virtually always the aggressor, and therefore always at fault. And then the occasional fatal Palestinian terror attack is the response to Israeli aggression, not the other way around.

Israel doesn't want anything to do with Area A. It has been forced to react to terrorism, to bring the battle to the terrorists and away from Israeli civilians. And for the most part it has worked - there have been no fatal attacks on civilians in months. 

But the Israeli lives saved by these operations are definitely not something the media will mention. 

In the realm of public relations, terrorists cannot lose as long as the media panders to the lowest common denominator of news consumer who they assume cannot understand context that requires more than two explanatory sentences. 

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