Hebrew watermelons, then and now

Ninety years ago, Jewish owned farms in Palestine were struggling, and they wanted to make sure that at least Jews would purchase produce from them. So they created an advertising campaign for "Hebrew melons" and told people to look for a distinctive logo before buying:

Now, the Palestinian Authority is trying to ban melons from Israel - "Hebrew melons" are to be boycotted!

On Wednesday, Palestinian customs police - operating at a Palestinian checkpoint that no one ever hears about - seized a truck with 10 tons of watermelons smuggled from Israel.

The Palestinian Ministry of Agriculture released this photo of the seizure.

Keep in mind that the 1930s campaign was to encourage buying produce from Jewish farms, but not to boycott Arab produce. The Palestinian Authority bans produce from Jews - because it knows that it cannot rely on patriotism to encourage Palestinians to only buy from Arab farmers.

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