Why does the @NYTimes consider Borough Market "terror" while Sarona Market isn't?

From the New York Times:

Declaring “enough is enough,” Prime Minister Theresa May vowed on Sunday to conduct a sweeping review of Britain’s counterterrorism strategy after three knife-wielding assailants unleashed an assault late Saturday night, the third major terrorist attack in the country in three months.

At least seven people were killed and dozens more wounded, including 21 who remained in critical condition, as the men sped across London Bridge in a white van, ramming numerous pedestrians before emerging with large hunting knives for a rampage in the capital’s Borough Market, a crowded nightspot.

It is a terrorist attack. Even the NYT video accompanying the story calls it that.

Almost exactly a year ago, there was a very similar attack at a Tel Aviv cafe in the Sarona Market.that, like Borough Market, also was the latest in a series of deadly attacks. Here's how the NYT reported that:

Two Palestinian gunmen posing as restaurant patrons opened fire on civilians in a popular Tel Aviv cafe on Wednesday night, killing four people and reigniting fears of terrorism in Israel just as a recent wave of Palestinian attacks had seemed to be waning.

Dressed in black suits, the two men sat down and ordered food, according to witnesses, before embarking on a shooting rampage. They did not seem to have aroused much suspicion at first, despite the warm spring weather: An Arab bartender at the restaurant, Yusuf Jabarin, told Israel’s Channel 2 television network that they looked “like lawyers.”

Then the men pulled assault rifles out of their bags and aimed at the patrons, causing mayhem. Video footage showed customers fleeing in panic and a security officer repeatedly firing at one of the gunmen in a nearby street.

 Tel Aviv has suffered a number of deadly attacks since a wave of Palestinian assaults began last October in Jerusalem and the West Bank and spread to cities around Israel. More than two dozen Israelis and two American visitors have been killed in those attacks. Most were killed in stabbings, though there have also been several shootings.

They are "gunmen" and "attackers" - but the New York Times does not call them terrorists nor does it refer to Sarona as a terrorist attack, part of a wave of terror attacks, as it clearly calls the Lomdon attacks without scare quotes. In fact, the terror attack in Tel Aviv only was only "reigniting fears of terrorism" - but was not considered terrorism itself.

The New York Times does not consider Palestinian attackers whose methods are mimicked by pro-ISIS terrorists  to be - terrorists.

Now, why might that be?

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